So I've always had a thing about hats and especially finding a brand that thinks outside the box with traditional hats. I recently stumbled across the lovely designer Yael, who is the brains and talent behind the Tel Aviv based brand Justine Hats.
Why did you decide to
get into fashion?
I have always work
between the lines of design, art & fashion using unique &
non-conform connections of concept, shape & materials. l
like the connections between body - design - craft, and i find in
millinery all what i look for - handmade technique, creative, body, design
process, verity of materials.
What is your latest
collection about?
A / W 2016 Collection – Queen Must Surrender
The Queen Must
Surrender winter collection of Justine Hats combines images from the classic
war games where pawns, knights & rooks would wage ongoing wars & images
from the nature which also is characterized by ongoing wars of survival.
Describe your typical
day as a designer?
2 cups of coffee at
the morning in front of the computer while doing some marketing work or
looking for now inspiration, and then i start work at my studio on reservation
i got from my online shop and from shops all over the world - wet and stretch the
felt on wooden blocks, stitching and sewing, packaging orders and....work never
ends...good for me...
I like to refer to a
hat as a three-dimensional sculptural object that defines and characterizes the
identity of the person wearing it. I noticed that most people who wear hats are
people with a unique and individual personality.
What inspires you?
everything! I
design by walking around, looking around, watching, and feeling. Sometimes I
feel like my thinking is like a drawing into my head.
Five items you can't
live without?
classic oxford shoes
leather jacket i buy
5 years ago in a vintage shop in Paris
My red sunglasses and
red lipstick
great jeans Levis
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