You may remember I previously blogged about these guys in February this year when they were manically preparing for London Fashion Week, well now things are slightly calmer I’ve got them back on the blog for you all to meet them properly!! Please may I introduce one of my favourite emerging fashion brands, BCollide, headed up by the talented Johnny Wang.
This time we caught up in his studio in Soho with a glass of wine to talk about how he’s developing his brand and what is coming next..
BCollide is still very young, how are you building your brand at the moment?
We’ve been very fortunate and grateful for all the support given by CFE, BFC, SANE Communications, and Touba London, which guided us building the brand from scratch with a well informed background knowledge. In the studio, we work extremely hard on designs and product development. Outside the studio, our wonderful PR and sales are working their magic to help grow brand exposure and stockists. However, we are at the moment an intimate team, and believe in building the brand one step at a time so we can grow together with our audience and ensure creating worthwhile designs for them.
What's you're brand ethos?
Actually you (Style StreetStalker) are a really good example of what BCollide represents. A young professional living and working in a city like London needs good design that helps generate interesting conversations and doesn’t interrupt her daily routine at the same time. All of our ideas are executed with our customer in mind. The product needs to be beautifully constructed and finished, easily cared for, and effortlessly incorporated into any existing wardrobes.
/ City / Maverick / Tailored