16 January 2017
I met Stella recently and we instantly clicked over fitness, our love for activewear and F45 training! Sports Philosophy is not your average luxury activewear brand, they are the first truly ethical brand dedicated to fighting child labour through supporting the charity Freedom for Children Foundation with every item sold. After her and her boyfriend worked in corporate industries they wanted to do something different, make a difference, and with that the brand was born. They constantly strive to push the boundaries and encourage creativity.
I caught up with Stella for a coffee in Chelsea to hear more about the brand, how this lovely lady stays fit and how she recovers from all those F45 Training sessions!
Why did you decide to start your own brand and what do you love about it?
We started Sports Philosophy with the idea of combining both for profit and non-profit as a business model to encourage corporate responsibility. Child labour is an issue that is close to heart and one that is widely known to affect the fashion industry, so it made sense to have a brand that would tackle this problem. And then activewear was a natural go-to as sports and fitness has always been a key part of my life and we could really see it become a key trend in the UK.
It's been quite an adventure but I have loved every part of it, particularly seeing our creations look amazing on so many people, being able to encourage and inspire others to keep fit and healthy, and more importantly, being able to bring awareness to the issue of child labour and take steps towards finding more and doing something about it.
What is your brand ethos?
Look Good. Do Good. Simple as that - workout in beautiful performance pieces all whilst giving back, as part of the profits we make from Sports Philosophy goes directly to the Freedom For Children Foundation, our own charity which fights Child Labour.
What's been the most memorable moment since starting and why?
As an entrepreneur, sometimes it's hard to enjoy the moments, so I often have to remind myself to take the time to do so. And there are lots to chose from but I think that the most memorable moment has been to see how proud my parents are of what I am doing. As a lot of parents would be, they were slightly concerned about me taking the leap, quitting my job and running Sports Philosophy. But seeing me follow my passion has made them realise that this is what I'm supposed to be doing and I couldn't be happier being able to show them that it's all been worth it.
Where do you sweat, eat and shop in London?
All my favourite things to do!! F45 is my go-to sweaty venue at the moment, and I was lucky enough to check a few of them out during my travels in KL and Melbourne! But I also love getting my butt kicked at Barry's Bootcamp and Psycle.
Food - I could eat all day! I love cooking and baking so I eat home a lot, but if I'm out for a treat, Padella is a current fave, and Granger & Co is always on the list for a healthy brunch or afternoon tea.
I do a lot of my shopping online as I prefer to avoid the crowds, and one brand that takes up a tab on my browser on a regular basis is Reformation, an American brand focused on inspiring "a sustainable way to be fashionable." And of course, you'll often see me in a piece or two of our very own collections ;-)
How do you recover after a workout?
I eat, a lot, and love a mean protein shake! So it's a good thing that refuelling is important for recovery after an intense session. And if my muscles are really dying, and I am walking like a duck, I'll have a nice warm bath with Epsom salts or head for a painful sports massage.
Who are your favourite fitness Instagram accounts to follow?
Five items you can't live without?
Leggings, Phone, Laptop, chocolate and SHOES!