I recently met the lovely Aarabhi, the British designer behind AARABHI. Inspired by her Indian heritage, Aarabhi uses embellishment as a form of print creating bold statement pieces which can be seen in her first collection. I caught up with her on the streets of Notting Hill to find out more about her exciting launch into the fashion world.
Why did you decide to go into fashion design?
When I think back, I don’t feel there was ever a point where I made the decision to go into fashion, I almost feel as though it just happened. My entire life, I’ve been a creative person and in school, the creative subjects were what I enjoyed the most so progressing into a creative field was exactly what I wanted to do. My earliest memory of my interest in fashion, is being obsessed with the Spice Girls and what they wore, I must’ve been 4 or 5 at the time, so I started young! From that point on, my love for fashion, art and pop culture grew. I was constantly doodling and sketching designs and knew that fashion design was the natural next step. After watching a documentary as a teenager about the ethical issues surrounding the production of clothing, I knew exactly what kind of designer I wanted to be and that I wanted to start my own brand. Studying on the BA course in fashion design gave me the opportunity to explore different ways of designing and as a result, helped me find my own style.