The Next Big Athleisure Brands

Posted on Monday, 26 September 2016

The 'Wellness' industry now worth more than 2.5 trillion is still gaining pace with new brands popping up all over the place. A huge part of the ever growing industry is the marriage of fitness and fashion and with that comes the exciting start-ups who are exploring new fabrication, sustainable materials and even built in resistance panels.

Here are some of my favourites..

Premium athletic fashion with a strong focus on timeless style, highest performance and eco-sustainability.

Bridging the gap between fashion design and sports, German label Aeance are creating timeless apparel for both sports and athletics. Ultimately, these are clothes to live in – whether running a marathon, sprinting across town to run errands or flying to the other side of the world, Aeance aspire to design garments that fit effortlessly into everyday life.

Find more from AEANCE here

Stalked: Ashleigh, Community Connector, Lululemon.

Posted on Tuesday, 13 September 2016

With my love reignited for the world of Athleisure brands it reminded me of an interview I did a while back before I had started to get quite so obsessed with the world of fitness and wellbeing, this was with the lovely Ashleigh from Lululemon. I loved this shoot so much (we were laughing pretty much all the time!) I thought I would bring this back for you guys...

Ashleigh Stirling, is the UK community connector for Lululemon. I caught up with Ashleigh at one of her favourite places, Press London, on Denman Street for a tasty juice and protein ball to find out more about her sweaty, stylish lifestyle.

The Athleisure Addiction

Posted on Wednesday, 31 August 2016

Anyone else rather into an AA at the moment...?! No that's not an acronym for having drunk too much white wine this summer and starting the detox earlier than January! No, i'm talking about an addiction to Athleisure clothing, which hit our cities in 2015 and sent us all into a wellbeing fitness frenzy!

Well speaking from experience this has actually aided my participation in going to workout more, I think there is a lot that can be said for feeling good while exercising and as many of you will agree, we all need that little bit of extra help in that department! Since getting married recently my perception on how I spend my money and what is important in life has changed and now leans more towards wellbeing and fitness, those words 2 years ago I never thought I would be writing. So you will see more of this popping up on the blog, as I take you on my journey of this brave new world that I have become so interested in recently. 

Lets start from the beginning...

The true meaning of 'Athleisure' is the fusion between fashion and functionality, the type of clothing you can wear to boxing and to brunch (maybe not on the same day!). With the industry dubbed to be worth 78 billion in the next 5 years, the potential for exciting emerging brands is endless.

Parisa Yaaseen, Emerging Fashion Designer, Dubai.

Posted on Tuesday, 16 August 2016

I stumbled across this intriguing fashion talent Parisa, a Dubai based fashion designer whose designs are eye catching to another level! She explores ideas that have a balance between figurative and abstract, playing with colours is the highlight in much of her works, mostly manifesting playfulness and innocence. The aesthetics and lively spirit of youth culture is where her passion comes alive.

I caught up with her over email and quizzed her on her incredibly bold collection, what inspires her and makes this brand new designer tick.

Why did you decide to get into fashion and what do you love about your job?

Initially I was going for fine arts but after doing a little research I realized fine arts is too boring for me so I decided to go into fashion where there is chaos and fun. Fashion design is like a dress up game, I think it's an art form that everyone needs. For instance, not everyone will need a painting or a sculpture but they would definitely need some clothes to put on and style themselves. 

Stalked: Alex and Lilly, Fashion Designers and Founders, Blluemade

Posted on Monday, 1 August 2016

Some say the best creations come when you work in collaboration with another, whether it be a friend, a work acquaintance, another brand, or your other half! This is exactly how Blluemade was born, by a husband and wife team, Alex Robins and Lilly Lampe.

Stunning classic silhouettes made from 100% linen offer a fit which is comfortable and sleek especially great in these hotter summer months. Their first men's collection, inspired by traditional silhouettes from past decades for example their short sleeved shirt pointed-collars were taken from 1950s rockabilly musicians who performed in Memphis. The brand offers beautiful designs which are made from sustainable fabrics, taking the slow fashion route, that I feel more brands should adopt.

I fell in love with brand firstly because it's slow fashion, and secondly because I feel to get classic simple shapes right takes a lot of skill something, which, this duo have smashed!! I caught up with Lilly and Alex to quiz them on what it's like working with your partner and where they are taking the brand.

Why did you both decide to get into fashion and what do you love about your job?

Lilly--I've always been interested in fashion and have made my own clothes from an early age but our line really came out of our mutual love of art and travel. We were traveling in Southeast Asia with plans to see art, meet with curators, artists, and other writers, visit family... all in sweltering July. I needed travel-ready, quality clothes that worked in every situation, and that felt true to my style. I couldn't find any, so I made my own. That led to me making a set of linen shirts and dresses, which were the foundation for our first collection! High-quality linen was so satisfying to wear--comfortable, wrinkle-resistant, quick-drying, elegant and sophisticated--and we felt like the clothes we wanted to wear weren't on the market. We've both become increasingly interested in wearing and purchasing sustainable clothes made at ethical standards--clothes you can wear dozens if not hundreds of times, which get better with age because they're well-made from quality textiles, and you can feel good about wearing them because you know where they're coming from. We're really excited to be a part of change in the fashion industry, and to be manufacturing a product that feels new and fresh while rooted in tradition. 

Stalked: Aarabhi Sivaraman, Fashion Designer. AARABHI

Posted on Friday, 8 July 2016

I recently met the lovely Aarabhi, the British designer behind AARABHI. Inspired by her Indian heritage, Aarabhi uses embellishment as a form of print creating bold statement pieces which can be seen in her first collection. I caught up with her on the streets of Notting Hill to find out more about her exciting launch into the fashion world.

Why did you decide to go into fashion design?

When I think back, I don’t feel there was ever a point where I made the decision to go into fashion, I almost feel as though it just happened. My entire life, I’ve been a creative person and in school, the creative subjects were what I enjoyed the most so progressing into a creative field was exactly what I wanted to do. My earliest memory of my interest in fashion, is being obsessed with the Spice Girls and what they wore, I must’ve been 4 or 5 at the time, so I started young! From that point on, my love for fashion, art and pop culture grew. I was constantly doodling and sketching designs and knew that fashion design was the natural next step. After watching a documentary as a teenager about the ethical issues surrounding the production of clothing, I knew exactly what kind of designer I wanted to be and that I wanted to start my own brand. Studying on the BA course in fashion design gave me the opportunity to explore different ways of designing and as a result, helped me find my own style.

From City To Coast

Posted on Monday, 4 July 2016

Even though the UK has the ability to shatter any excitement of donning any swimwear and sunnies during the summer months, us brits still can't help but get excited come the July.. we just need it to stop raining! When it does stop finally, here are some fabulous emerging talent to help inspire your summer wardrobe.

For the perfect beach cover up.. Katya Kovtunovich

Stalked: Monta Apsāne, Swimwear Designer

Posted on Monday, 27 June 2016

With summer holidays finally upon us it's time to start the hunt for that perfect swimwear collection and with designers pushing the boundaries like never before it's getting easier to find that head-turning piece. I recently stumbled across the designer Monta Apsāne who is the talent behind the very very cool emerging brand Collar, Monta believes in the beauty behind unconventionality.  

I caught up with the Latvian young fashion talent on her latest collection.. 

Why did you decide to start a swimwear brand? 

Back then a swimwear brand wasn't a goal to achieve, more like an unreal idea I couldn't stop thinking about until I just jumped on it and started developing the first designs. It all started as an experiment and now has brought our team and potential so far. In fact, swimwear as a garment hadn’t yet been tackled in unconventional forms and designs, so it left room and a great opportunity to express myself both creatively and in detailed techniques of designing to enliven these extraordinary images envisioned in my head.

Stalking In Progress: Davina Mulford

Posted on Monday, 20 June 2016

Last weekend I was shooting on the streets of my favourite area in London, Notting Hill, for Davina Mulford's latest collection of bags. Some of you may remember this talented chick from a earlier post I did on her venture into millenary and now she has added another string to her bow and has brought out her own bag line. 

Lots of outfit changes later amongst colourful mews houses we shot away until the sun set, with a stop in at Pearl and Grove to refuel after an afternoon of shooting.

Stalked: Laura Parkes, Stylist

Posted on Tuesday, 14 June 2016

I was recently introduced to the lovely Laura Parkes by a previous stalk of mine, Tarra Rosenbaum the jewellery designer behind my favourite 'The Bat' collection. Laura is a stylist from London, she has worked with he likes of Lenny Kravitz, Telegraph, Marie Claire, Henrietta Ludgate (another previous stalk of mine when I very first started the blog) and Yasemin Bibin. I caught up with her on the backstreets of Westminster looking gorgeous in a transparent dress and leather jacket.. she certainly made the day for many passerby MPs from Parliament!!

How did you get into styling and what do you love about it?

I have always worked in fashion and when I was 18 I set up my own clothes line, which I ran for almost 7 years. I missed working with people and was reading an article in Vogue about a stylist and decided that that was what I wanted to do. So I went to LCF and studied. I worked at Matthew Williamson and helped out with friends films. Another friend was working with Osman so I was helping out with the styling at his LFW shows.