Tully Humphrey, Founder & Designer, Tully Lou, Australia

11 May 2017

If I ask what do you think of when I say Australia (apart from kangaroos)... for me it's their incredible way of living, fitness and healthy food! So no surprising that my latest stalk and my newly fav activewear brand is of course from Aus! Tully Lou is a brand started by the lovely Tully Humphrey in 2013 and in only 3 years has grown it to enormous heights with stockists worldwide and over 58k followers on instagram, this activewear brand is one to take a look at! As my regular readers may know i'm a massive supporter of brands who give something back to people less fortunate than ourselves, you may remember the interview I did with the brand Sports Philosophy, well Tully Lou also have a similar mission, with donations from every online sale going to three charities to help empower women to make a difference in their local communities.

When Tully and I connected over email her infectiously fun attitude shone from across the water, so I can say it was a huge pleasure to interview this talented lady, here what we spoke about... 

How did you get into activewear design and why did you decide to start the brand? 

I had always dreamt of being a designer or working in the fashion industry its just what I loved and was passionate about. 

I was diagnosed with an eating disorder at the age of 14, basically I had to quit school and recover at home. It wasn’t until a few years later when i found yoga and learnt to love myself again. One day during a yoga class I looked around the room and everyone was in baggy black oversized tees and pants + I thought to myself that it wasn’t flattering nor was it inspiring so from that day I knew I wanted to start and design an activewear label that helped woman feel empowered and motivated to want to work out.! This was back in 2011 when I had the idea + I officially launched the line in 2013.

What advice would you give to anyone wanting to start their own brand?

Always follow you’re heart. It's very easy to give up on dreams and ideas due to fear. However you have to be a risk taker and just do it. The more passion you have the more successful you will be. I believe passion and drive is key.

Where do you sweat, eat and shop?

I get bored of the same workout all the time so when I am home in Melbourne you will see me at any of the below
FIGHTFIT BOXING in Collingwood
UNITED RIDE in Richmond
RBT - South Melbourne
HOT YOGA - Prahran 

Breakfast one of my fav places is Combi in Elwood the vegan bircher is ridiculous or Cheeky Monkey Richmond for an egg white omelette
Dinner - Itchi Itchi Nana - Japanese Brunswick

www.tullylou.com ( Of course! )

How do you recover after an intense workout?

Eat and hydrate! Thinking about what I will be eating post workout gets me through a workout!!

Five items you can't live without?

lip balm

Tully's Website

Also for stockists in the UK check out Active in Style.

It was such a pleasure to 'meet' Tully, and I hope to be bringing you a follow up interview with this little lady when she comes to London so just email me any questions you may have for her and I'll include the best in my post!!

Post a Comment

I adore all your comments!

Massive Style Stalker Love


Copyright © Stories
Design by Fearne