The Athleisure Addiction
31 August 2016
Anyone else rather into an AA at the moment...?! No that's not an acronym for having drunk too much white wine this summer and starting the detox earlier than January! No, i'm talking about an addiction to Athleisure clothing, which hit our cities in 2015 and sent us all into a wellbeing fitness frenzy!
Well speaking from experience this has actually aided my participation in going to workout more, I think there is a lot that can be said for feeling good while exercising and as many of you will agree, we all need that little bit of extra help in that department! Since getting married recently my perception on how I spend my money and what is important in life has changed and now leans more towards wellbeing and fitness, those words 2 years ago I never thought I would be writing. So you will see more of this popping up on the blog, as I take you on my journey of this brave new world that I have become so interested in recently.
Lets start from the beginning...
The true meaning of 'Athleisure' is the fusion between fashion and functionality, the type of clothing you can wear to boxing and to brunch (maybe not on the same day!). With the industry dubbed to be worth 78 billion in the next 5 years, the potential for exciting emerging brands is endless.
Consumer purchasing has been fuelled by strong fitness communities and the global addiction to yoga, such studios here in London include; Triyoga, 1Rebel and Crossfit. These no surprising I have become fully addicted.
Today some of you may have already read that the fresh face on the fitness-wear scene Outdoor Voices, who succeeded in securing a $7m investment last year, have joined forces with A.P.C to bring something very special to the consumer. Even the big players such as Nike have shown their commitment to the female market by opening it's first ever womens only store this year here in London, while our much loved Canadian brand Lululemon continues to strive and open stores in both UK and Europe.
Pictures from a previous shoot with Lululemon I did last year, when my addiction began.
As I mentioned, you will be seeing more of this fascinating industry pop up on the blog and I will be exploring the new brands, studios and bloggers that are growing this industry at such a fascinatingly fast rate!
Watch this space and stalk me on instagram to explore what is going on in London at the moment..