The Athleisure Addiction
31 August 2016
Anyone else rather into an AA at the moment...?! No that's not an acronym for having drunk too much white wine this summer and starting the detox earlier than January! No, i'm talking about an addiction to Athleisure clothing, which hit our cities in 2015 and sent us all into a wellbeing fitness frenzy!
Well speaking from experience this has actually aided my participation in going to workout more, I think there is a lot that can be said for feeling good while exercising and as many of you will agree, we all need that little bit of extra help in that department! Since getting married recently my perception on how I spend my money and what is important in life has changed and now leans more towards wellbeing and fitness, those words 2 years ago I never thought I would be writing. So you will see more of this popping up on the blog, as I take you on my journey of this brave new world that I have become so interested in recently.
Lets start from the beginning...
The true meaning of 'Athleisure' is the fusion between fashion and functionality, the type of clothing you can wear to boxing and to brunch (maybe not on the same day!). With the industry dubbed to be worth 78 billion in the next 5 years, the potential for exciting emerging brands is endless.
Consumer purchasing has been fuelled by strong fitness communities and the global addiction to yoga, such studios here in London include; Triyoga, 1Rebel and Crossfit. These no surprising I have become fully addicted.
Today some of you may have already read that the fresh face on the fitness-wear scene Outdoor Voices, who succeeded in securing a $7m investment last year, have joined forces with A.P.C to bring something very special to the consumer. Even the big players such as Nike have shown their commitment to the female market by opening it's first ever womens only store this year here in London, while our much loved Canadian brand Lululemon continues to strive and open stores in both UK and Europe.
Pictures from a previous shoot with Lululemon I did last year, when my addiction began.
As I mentioned, you will be seeing more of this fascinating industry pop up on the blog and I will be exploring the new brands, studios and bloggers that are growing this industry at such a fascinatingly fast rate!
Watch this space and stalk me on instagram to explore what is going on in London at the moment..
Parisa Yaaseen, Emerging Fashion Designer, Dubai.
16 August 2016
I stumbled across this intriguing fashion talent Parisa, a Dubai based fashion designer whose designs are eye catching to another level! She explores ideas that
have a balance between figurative and abstract, playing with colours is the
highlight in much of her works, mostly manifesting playfulness and innocence.
The aesthetics and lively spirit of youth culture is where her passion comes
alive.
I caught up with her over email and quizzed her on her incredibly bold collection, what inspires her and makes this brand new designer tick.
Why did
you decide to get into fashion and what do you love about your job?
Initially I was going for fine arts but after
doing a little research I realized fine arts is too boring for me so I decided
to go into fashion where there is chaos and fun. Fashion design is like a dress
up game, I think it's an art form that everyone needs. For instance, not
everyone will need a painting or a sculpture but they would definitely need
some clothes to put on and style themselves.
Describe your working
day?
I wake up very early, sometimes at 5
am only because I can think more clearly in the mornings. I have my little
breakfast quickly and start working until 3pm, if I really love the
project then I keep working until late night.
What's been your
highlight since starting?
my graduation collection RESTLESS got selected
by Jamal Abdourahman, founder of Vancouver Fashion Week,
which is super cool and I'll be showcasing my works in Vancouver
Fashion Week in September
What inspires you?
Art films and music videos, performance art in
general. My graduation
collection is immensely inspired by an Electro-pop musician known as GRIMES,
she inspires me a lot. she's like the living late-90's goth anime character. I
also really admire Nick Cave's Soundsuit performances.
What
other designers do you love at the moment?
My favorite designers at the moment are Josep
font, Issa grimm, Cassandra Verity Green, Carmen Channers and Kenzo.
Five items you can't
live without?
My laptop + the
internet, money, coffee, food and my car.
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