Stalked: Monta Apsāne, Swimwear Designer
27 June 2016
With summer holidays finally upon us it's time to start the hunt for that perfect swimwear collection and with designers pushing the boundaries like never before it's getting easier to find that head-turning piece. I recently stumbled across the designer Monta Apsāne who is the talent behind the very very cool emerging brand Collar, Monta believes in the beauty behind unconventionality.
I caught up with the Latvian young fashion talent on her latest collection..
Why did you decide to start a swimwear brand?
Back then a swimwear brand wasn't a goal to achieve, more like an unreal idea I couldn't stop thinking about until I just jumped on it and started developing the first designs. It all started as an experiment and now has brought our team and potential so far. In fact, swimwear as a garment hadn’t yet been tackled in unconventional forms and designs, so it left room and a great opportunity to express myself both creatively and in detailed techniques of designing to enliven these extraordinary images envisioned in my head.
What has been you best moment since starting up your brand?
Since every day is a challenge, the best moment/day is every yesterday! The next challenge that we’re extremely excited about is being among the 30 finalists of The Future of Fashion Program, launched by Not Just A Label, to be exhibited at WHO'S NEXT and PREMIERE CLASSE trade shows in Paris, September 2 to 5!
What is your latest collection about?
The collection ‘Athirst’ visually refers to the aesthetics, style of prints and patterns of the pop art culture and the era’s greatest visionaries. However ideologically it reflects on the essence of our time and being – it is a symbol of the continuous thirst for time of the modern human, our aspiration for balance, fulfilment, success and desires that lead to getting scorched from time to time.
What inspires you?
Great films and music, they both create an imaginary atmosphere where you can indulge into the stream of inspiration. Our fashion label is a lot about visual image and set design that is inspired from film and its peculiar environments that pushes us to build up these unrealistic images for our photo shoots. That’s why I like to dive into movies from time to time.
I think they have been popular in all times. It just depends on how you represent it and in what kind of an environment and an idea you place it in. Recently more and more people turn to sport as a lifestyle, trying out different sport typologies almost every month, hence I can’t think of a better swimwear that the one–piece for active swim. Just imagine, in a bikini you would go naked! :D
Five items you can't live without?
Coffee, daily planner, conversation with a friend, hair tie, BBC News
This little number I think I'm going to have to get for my trip to Miami !