I've always been rather fascinated by the ever popular trend known as 'Norm-core', one in which my latest stalk prides themselves in catering for, please may I introduce the emerging designer Deiwid Zottis, the designer behind ZØTS.
Driven by norm-core concept, ZØTS is a new brand, based on minimalism and simplicity, focusing on modelling, sober colours and details. Established in Caxias do sul, Rio Grande do
Sul, the brand has aimed not follow fashion trends, making the pieces timeless and
unique. I caught up with the designer all the way from Brazil, to find out more about this interesting brand and concept.
Why did you decide
to be a designer and what do you love about it?
From an early age I
liked to draw and create things. After high school I decided to join the
university of Product Design and worked during four years in the company
Grendene S/A as a shoes designer. At the end of this period I’ve decided it was
time to create my own brand. With my concept and my ideals, my way. I had never
worked with clothes so this was a big challenge and a great desire for me. What
I love most in this profession is to see the end result, seeing people on the
street using a product that I’ve created, there isn’t more satisfying feeling
than that.
What is your latest
collection about?
My latest collection
is called ÁKRI̱, which means edge in Greek, that is nothing more than the line
responsible for connecting two plans, plans which can be people, cultures and
beliefs. Based on that the SS 15/16 collection brings, since as brand essence sober colours, working with geometric shapes, modules and lines in its modelling.
What inspires you?
Many things inspire me
as designer. Architecture, art, love, the human body, but especially
Minimalism, the bit that says a lot, the beauty of purity, clean. Working with
lines and shapes, enhance the fabric and not pollute it with prints for
example.
What has been you
best moment since starting up your brand?
I think the best
moment so far has been the launch of this latest collection, from the choice of
models, photos that were wonderful and the reception from the audience that was
really great. I also think that the good times are happening gradually, every
day, every victory.
Who are the
designers you love at the moment?
The designers that I
love at the moment are Rick Owens and Boris Bidjan Saberi. But the brand I like
most at the moment is Acne Studios, they are perfect, beautifully designed
clothes, incredible photography and communication very well done.
Five items you
can't live without?
Cell, good food, black
clothes, love and hugs.
♥
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