Stalked: SS16 BCollide

BCollide, as my regular stalkers may know is one of my favourite emerging brands, now in their 2nd season they recently showed their SS16 collection to press and buyers from across the world at London and Paris fashion week. This season they were featured in the official London fashion week digital schedule, so as this exciting brand gathers momentum I caught up with the designer Johnny Wang to find out more about BCollide’s SS16 collection.

Your SS16 collection is incredible and your latest campaign looks stunning. What was the best part of shooting it?

Thank you so much! You made our day! The best part about the entire production of the concept book shoot was to work with our DREAM TEAM. Photographer: Federico Ferrari. Stylist: PC Williams. PR: SANE Communications. Model: Josephin at M+P Models. MUA: Martina Latanzzi. Hair: Valerie Benavides. And we shot at Shangri-La Hotel at the Shard! Couldn’t have been any BETTER!

You’ve been selected to be featured in the official London Fashion Week Digital Schedule, what does that mean for the brand?

We are very grateful to have this opportunity to show our digital work on the official LFW schedule owing many thanks to the British Fashion Council.

LFW starts a re-generating programme this season with the move to Brewer Street Car Park where the main catwalk shows and designer showrooms will be held at! We are thrilled to have our first digital presentation coincide with this exciting new venture of LFW.

To be included on the official digital schedule is a little step forward we’ve made as a brand. It’s a bigger platform which means potentially more people will get to see the brand for the first time. For those who’ve known us from our debut collection back in February 2015, hopefully they’ll be excited to see that we’re making steady progress and shall grow confidence in the brand as we do.

How are you using digital to define yourself within the industry?

It’s my curiosity. Before my fashion design studies, I took media and mass communication modules for my A-Levels, and studied TV Production on a BA Course. So I want to produce our own multi-media works. Digital production allows us to communicate the brand ethos through creating a holistic sensory experience for our audience.

With the SS16 Film Project ‘ Composition I, II, III’, the message is clear - London.

London is changing. Construction sites and the towering cranes are the most apparent signage of this change. Whilst some cultural inhabitants feel nostalgic about what’s been wonderful for them, the latest changes have been somewhat condemned and unwelcomed, which is quite disappointing considering that the search for ‘newness’ and ‘modernity’ is always highly encouraged. The film focuses on the metropolitan romance and sees the city from a loving and appreciating point of view. The city is noises, cars, buses, tube, road works, traffic jam, exhaust fume, parks, the juxtaposition of the past and present, convention and invention, chaos and calm. We worked with a brilliant sound engineer Ben Williams who created the soundscape for the project. 'Composition I' is a sound-only clip. You hear the tube doors closing, trains accelerating, and the London accents - all those evocative recordings we did all over the city. 'Composition II' is an engineered sound and visual arrangement intended to stimulate similar senses to that of living in London. 'Composition III' shows the collection and the inspirations behind it - the glitches, offset, and London. The soundtrack is deep, swelling, epic, and chill-wave. The full edit of the film is available for a limited time now on https://vimeo.com/139749803 We’ll release a web version for the website soon after fashion weeks.

This message is also highly relatable for many other city-dwelling audiences around the world.