BCollide, as my
regular stalkers may know is one of my favourite emerging brands, now in their 2nd season they recently showed their SS16 collection to press and
buyers from across the world at London and Paris fashion week. This season they
were featured in the official London fashion week digital schedule, so as this
exciting brand gathers momentum I caught up with the designer Johnny Wang to
find out more about BCollide’s SS16 collection.
Your SS16 collection is incredible and your latest campaign looks stunning. What was the best part of shooting it?
Thank you so much! You made our day! The best part about the entire production of the concept book shoot was to work with our DREAM TEAM. Photographer: Federico Ferrari. Stylist: PC Williams. PR: SANE Communications. Model: Josephin at M+P Models. MUA: Martina Latanzzi. Hair: Valerie Benavides. And we shot at Shangri-La Hotel at the Shard! Couldn’t have been any BETTER!

You’ve been selected to be featured in the
official London Fashion Week Digital Schedule, what does that mean for the
brand?
We are very grateful to have this opportunity to show our digital work on the
official LFW schedule owing many thanks to the British Fashion Council.
LFW starts a re-generating programme this season with the move to Brewer Street
Car Park where the main catwalk shows and designer showrooms will be held at!
We are thrilled to have our first digital presentation coincide with this
exciting new venture of LFW.
To be included on the official digital schedule
is a little step forward we’ve made as a brand. It’s a bigger platform which
means potentially more people will get to see the brand for the first time. For
those who’ve known us from our debut collection back in February 2015,
hopefully they’ll be excited to see that we’re making steady progress and shall
grow confidence in the brand as we do.
How are you using digital to define
yourself within the industry?
It’s my curiosity.
Before my fashion design studies, I took media and mass communication modules
for my A-Levels, and studied TV Production on a BA Course. So I want to produce
our own multi-media works. Digital production allows us to communicate the
brand ethos through creating a holistic sensory experience for our audience.
With the SS16 Film Project ‘ Composition I, II,
III’, the message is clear - London.
London is changing. Construction sites and the towering cranes are the most
apparent signage of this change. Whilst some cultural inhabitants
feel nostalgic about what’s been wonderful for them, the latest
changes have been somewhat condemned and unwelcomed, which is quite disappointing
considering that the search for ‘newness’ and ‘modernity’ is always highly
encouraged. The film focuses on the metropolitan romance and sees the city from
a loving and appreciating point of view. The city is noises, cars, buses, tube,
road works, traffic jam, exhaust fume, parks, the juxtaposition of the past and
present, convention and invention, chaos and calm. We worked with a brilliant
sound engineer Ben Williams who created the soundscape for the project.
'Composition I' is a sound-only clip. You hear the tube doors closing, trains
accelerating, and the London accents - all those evocative recordings we did
all over the city. 'Composition II' is an engineered sound and visual
arrangement intended to stimulate similar senses to that of living in London.
'Composition III' shows the collection and the inspirations behind it - the
glitches, offset, and London. The soundtrack is deep, swelling, epic, and
chill-wave. The full edit of the film is available for a limited time now
on https://vimeo.com/139749803 We’ll release
a web version for the website soon after fashion weeks.
This message is also highly relatable for many other city-dwelling audiences
around the world.
Where can stalkers buy your SS16
collection?
We shall release a stockist list after the selling season end of October. We
also take private orders. Any enquiries, email info@BCollide.com
Interesting post. Thanks so much for your visit
ReplyDeleteLove this brand. Where is their shop?
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