Stalked: Daniela Gina Geraci, Emerging Designer.

14 September 2015

My latest emerging designer stalk is Daniela Geraci, an illustrator and print designer. Her final major project was titled ‘Too Hard to Care’ is a luxury collection of glitter coated textural and illustrative prints. 

Why did you decide to get into fashion? 

I always loved playing dress up and drawing as a kid and when I was 10 years old I read an article in a magazine about fashion design - and thats when I realised it could be an actual career, so from then onwards it's what I wanted to do.

What is your latest collection about?

I am a Textiles designer for fashion so the concept is always translated through textiles, and the silhouette comes later. My last collection ‘Too Hard to Care’  is about how people often dismiss the lives of animals in order to purchase luxury fur products because they simply find it 'too hard to care' to think about where it came from and whose skin the product belonged to before it was killed purely for fashion products. I was particularly looking at the recent angora rabbit fur scandal which I found horrifying. I created a luxury collection of glitter coated textural and illustrative prints. The collection is unquestionably effeminate, but has a subversive edge to it.  

What inspires you?

Film, music and books always influence me massively. I am drawn to 'outsider' characters both real and fictional portrayals. I like to represent those whose voices aren't always heard through art and fashion. The most interesting people I have met are the ones who are not very sociable! 

Best advice anyone has ever given you?

Don't try to please other people or wait for their approval. Everybody has different opinions, be confident with your own decisions and ideas, aim to please yourself at the end of it not others.

What has been you best moment since starting up your brand?

When I’ve sold some of my work, it boosts your confidence when you can sell things you have made with your own two hands. 

Five items you can't live without?

My laptop for access to films and music! A bottle of wine (much needed in your final year of university), my collection of vintage nightwear, oil paints, and a sketchbook.


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