Stalked: Olya Stelmakhova, Founder & Designer OSTEL

25 August 2015

One of the ways I look for emerging designer is through the wonderful world of Instagram.. this is where a lot of young designers and brands are promoting themselves and even selling collection through instead of wholesale. Recently I stumbled across Ostel, a Ukrainian designer who starting her brand 3 years. In 2014 Olga presented her  SS15 collection ‘Surf your life’  in Paris, and during Fashion Week Middle East in Dubai and Ukrainian Fashion Week. I loved her unique styling and designs so she was a must stalk for Style StreetStalker!!


Why did you decide to get into fashion?

I like to design everything, if I wasn't fashion designer maybe I could be furniture designer)

At first I liked to design clothes for my self and my friends, then I started to sell it via my on-line shop. I decided that fashion business is easy but now I understand it is not) My first serious fashion step was on Fashion Scout at Mercedes-Benz Kiev Fashion Days. It was exiting moment.

I am not big fashion fan, I just transfer my inspirations, my thoughts into clothes. The main my principle is to create unique differ staff, not mass market.


Stalked: Max Tan, Fashion Design

19 August 2015


Think androgynous meets soft geometrical, this intriguing designer I stumbled across recently experiments with unique cuts merged with simplicity. Max conjures up silhouettes that conceal the wearer's form, creating a new shape altogether. I caught up with him over email for the meantime until he pays us a visit in London!

Why did you decide to get into fashion? 

I guess a big part of it is attributed to my mother who is a seamstress. I grew up surrounded with fabrics, paper papers etc. I think being exposed to the technical aspect of garment making first rather than fashion has also influenced the way I design. 


Stalked: Talia Cansiz, Emerging Fashion Designer

12 August 2015

The lovely Talia is another designer I met at graduate fashion and the last of my GFW darlings.. I loved her final collection.. think Sports Lux !

 What do you love about designing?

I love that designing, particularly in Fashion, combines art and function. I feel lucky to work in an industry that I love and which appreciates creative minds. I always strive to problem solve, so working towards a market and a purpose is what drives my designs. Seeing my work in the flesh or spotting it in store is really rewarding.


Stalked: Chloe Smith, Graduate Fashion Designer

10 August 2015

 Another one to watch fresh out of college is Chloe Smith, with her very cool final show of mystical creatures and houndstooth....

What do you love about designing?


I enjoy seeing what I have sketched brought to life and become something wearable. It's the whole process from start to finish really, the creativity and freedom to make anything I want! It's such a great feeling when someone asks where your clothes are from and the answer is 'I made it'. I'm really looking forward to seeing people on the street wearing my designs in the future.

Stalked: Emerging Fashion Designer, Chu Wang

3 August 2015

Please may I introduce you to another of tomorrows big designers, Chu Wang, a recent graduate who I discovered at Graduate Fashion Week and absolutely adored his stunning designers, drawing on his Chinese upbringing. I caught up with him to find out more about his collection and whats next..

What do you love about designing? 

I am always inspired by a multitude to things from a location to architecture to photography and even a piece of plain paper. I like to combine 2D work from different media and develop it into 3D.


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