Stalked: Elinor Avni, Jewellery Designer, Noritamy

7 May 2015

Recently I met one of the two very talented mother and daughter duo behind the well known jewellery brand Noritamy. Mother, jeweller Tammar Edelman and architect Elinor Avni merged to start up their own brand bringing what they love together to make something truly special. I interviewed Elinor when she over exhibiting during London Fashion Week and heard about her exciting brand.

How did you get into jewellery design and what do you love about your job?

got into jewellery after my mom studied jewellery making- i fell in love instantly and decided to close my interior design studio and turn to jewellery.
I love the fact that i get to reinvent myself over and over, that the possibilities are endless, that i get to travel so much and meet new exciting people.



What has inspired your latest collection?

Our latest collection (A/W 15-16 ) is made up of 2 collections actually. one is called "half metal" and is a combination of Bismuth elements and polymers from our previous collection Tephra (volcano looking fragments)
The second collection is a fine collection which is called "Tool-Box" in which we cast drills and tools we work with to create jewellery in sterling silver white and yellow 18K gold, some with black or white diamonds. It's a fantastic unisex collection.



You've done some fantastic work with video art, how do you think the relationship between art and jewellery can grow in the future?


I think design and art are a great combination: in the videos i made i took the jewellery and transformed them to jewellery. It gave us a good chance to express our believe in multidisciplinary.In another video art (which was a part of a solo art exhibition) you see me trying to put on a spiral necklace and it takes me a long long time (how far would a woman go to achieve the perfect look...)

To see her film click here.

  

 How would you describe your personal style?

My personal style : Very clean and simple, usually dark colours and geometrical shapes.Though i do like to wear romantic dresses occasionally.



Five items you can't live without?

(other then my family of course...) 
My studio (the ability to design and create), Dark chocolate with almonds, Jeans, Sunglasses, Pizza!

Elinor wearing all her own jewellery, see more:
www.noritamy.com




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