Stalked: Camilla Elphick, Shoe Designer

16 March 2015

Camilla Elphick is one of those shining stars who created a whirlwind of excitement with her debut collection last season, there is no doubt that we have the next big thing in the midst. Her graduate shoe collection, “So Bad, It’s Good”, gained widespread press coverage with the "Pez" shoe. She then launched her own shoe brand, with shoes hand-made in Italy starting with her collection for SS15, "You got the Luck". This season the theme of the AW15 collection is the "Puuurfect Storm" which features a range of feminine mid heel and high heel pumps, modern flats and boots all with a playful twist and the feature of any outfit.

I caught up with her after London Fashion Week, in which she exhibited this simply divine collection.

How did you get to where you are now?

When I left school I moved to New York to study at Parsons, The New School for Design. With a serious passion for shoes I then studied footwear design at Cordwainer at the London College of Fashion. During my studies I interned and worked for shoe designers including Nicholas Kirkwood, Sophia Webster, Donna Karan, Paul Andrew and Charlotte Olympia. After showing my graduate collection I was encouraged to start up the Camilla Elphick shoe brand.

What are your main inspirations for your latest collection?

The theme for the AW15 shoe collection is the "Puuurfect Storm" taking inspiration from the ever-deliberated British weather. There are lots of boots this season - my favourite is the "Silver Lining", a classic boot only it's silver with golden arrows at the back.

London fashion week has just finished, what did you think of it and how is the bfc supporting young designers like yourself?

The BFC has been incredibly supportive. Caroline Rush is so inspiring and her team is phenomenal. London really becoming The Fashion city with so many talented British designers. I am so pleased I was able to show the collection at Somerset House, I felt quite proud to be British!

What was the best part of LFW?

The best part for me is "style street stalking" at Somerset House over LFW. The outfits are insane! Some are a little crazy, but mainly good crazy!

If you could live in another city where would it be and why?

I think I would move back to New York. It is my second home and I really miss my friends there. Ideally one day I would like to split my time between London and New York. One day!