Listen up boys and girls, it's time for a spot of shopping together because on March 1st, Selfridges will open its first gender-neutral pop up store. The London luxury
retailer is pushing aside cultural normalities and launching a gender-neutral
pop-up department that will include spaces on three of its four
floors. It's called Agender. The unisex experience will also be included in Selfridges stores in Manchester and Birmingham.
"We want to take
our customers on a journey where they can shop and dress without limitations or
stereotypes," the store said in a statement. "A space where clothing
is no longer imbued with directive gender values, enabling fashion to exist as
a purer expression of 'self'."
With girls appearing
on the menswear runways, for example Gucci and Acne trumpeting its pro-woman credentials with scarves
reading "Gender Equality", and for the past few seasons Burberry has shown men on their womenswear runway show.
We've been shopping separately from our male friends for an age, to the point that it feels rather old fashioned to do so now, we certainly need a change so there's probably never been a better time for a department store like Selfridges to try and spice things up.
STALK THE STALKER ON
Can't wait!
ReplyDeleteProm dress suggestions+ perfect HEATLESS curls
looks like it will be a great time!
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