Stalking News: Selfridges Opens Its First Gender-Neutral Pop Up Store

4 February 2015

Listen up boys and girls, it's time for a spot of shopping together because on March 1st, Selfridges will open its first gender-neutral pop up store. The London luxury retailer is pushing aside cultural normalities and launching a gender-neutral pop-up department that will include spaces on three of its four floors. It's called Agender. The unisex experience will also be included in Selfridges stores in Manchester and Birmingham. 

"We want to take our customers on a journey where they can shop and dress without limitations or stereotypes," the store said in a statement. "A space where clothing is no longer imbued with directive gender values, enabling fashion to exist as a purer expression of 'self'."



With girls appearing on the menswear runways, for example Gucci and Acne trumpeting its pro-woman credentials with scarves reading "Gender Equality", and for the past few seasons Burberry has shown men on their womenswear runway show. 

We've been shopping separately from our male friends for an age, to the point that it feels rather old fashioned to do so now, we certainly need a change so there's probably never been a better time for a department store like Selfridges to try and spice things up. 


 The store opens on 1st March and run through to April, so why not grab a male and head to the shops for a spot of retail therapy followed by a burger at Patty & Bun to refuel for more shopping in the afternoon!


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