Stalked: Sonny, Store Manager of Peter Werth

6 February 2015

If you haven't heard of the British store Peter Werth, then read on, because it's a brand that not only has very cool menswear designs but also has a very interesting story behind it.
 Started in Islington, North London in 1975 Peter Werth has been part of the British menswear landscape for almost 40 years. Known for it's knitwear amongst other items, it's latest collection references the trend-setting Italian knitwear brands making a name for themselves in London during the Swinging Sixties (the ones appropriated by the early Mods), as well long-sleeved knitted polo shirts worn by early Peter Werth advocates, the Perry Boys.

I caught up with Sonny, who loves working for the brand due to it's fantastic history with the Perry Boys and beautifully crafted clothing and footwear.

What do you do and why do you love your job? 

Store manager at Peter Werth. I love my job as we have a great team at the store and we also work closely with the design team - who are based not too far from the area.

In your opinion what's the best part of LC:M? 

The wide array of people’s personal style and its ability to attract people from all over.

Who is your favourite menswear designer at the moment? 

Massimo Osti

Where do you shop and where do you eat?

Mainly around Seven Dials. Magma on Earlham St have a good selection of books as does Fopp for music! I’m also a fan of the street food on Earlham St and at Monmouth Coffee.

Five items you can't live without?

Shoe horn
Bees wax for shoes


1 comment

I adore all your comments!

Massive Style Stalker Love


Copyright © Stories
Design by Fearne