Stalked: Amy Kristina Drucquer, Online Content Manager at Darling.

16 January 2015

For those of you who haven't heard of the rather dahling independent boutique 'Darling, well you really are missing out! Having only launched 4 years ago the brand has established itself as the 'English Rose' of the fashion world, supporting classic and flattering silhouettes.

I caught up with their online content manager, Amy, on how very darling (I could go all day with this one!!) her working days are!!

What's your role within Darling?

I’m Online Content Manager at Darling, and look after all online marketing, social media, email marketing, photography and web sales.

How did you get into fashion?

I’ve wanted to work in fashion since I can remember. I studied Fashion & Textile Retailing at the University of Manchester, which was a great way to get an understanding of the whole industry. I’ve worked in all areas in fashion, from Merchandising to Product Development, and I spent some time interning at LFW shows. I moved into online after studying Front End Development, and have never looked back! I really like being able to combine creativity with sales strategy.

What’s your normal working day?

My normal day can be incredibly varied and involves working with lots of different people. I get in a check my emails, see what press we’ve received from our US and UK PR agencies, followed by a quick check over our social media to see what’s happening. I design our weekly emails, so I’ll spend my morning planning a trend story and translating this into an email. I also plan and manage all aspects of the online photography, so I can be assisting on shoots or working on concepts and looks. We’re also in the middle of a web re-design, so I’ll spend my afternoon getting my geek on and designing our new website.