Stalked: Victoria Plum, Head of Press and Marketing, Beyond Retro

29 December 2014

There's something about finding that special one off piece amongst lots of others in vintage shops that always brings a smile to my face. When it comes to vintage there's a lot of tatt out there, so choosing the right shop is vital! Beyond Retro, is extremely well known in London, filled with gorgeous 1960s rock n roll t-shirts, cut off denim and 'flower-power' dresses, all in all this place is a treasure!

Victoria Plum, is head of press and marketing for Beyond Retro, I caught up with her (looking fabulous in head to toe vintage) on her job and where she shops.

What do you do and why do you love your job?

I'm the Head of Press and Marketing for Beyond Retro, who are the UK's largest vintage retailer with stores in Old Street, Soho, Dalston and Brighton and then a further six stores in Sweden. I've an evangelical passion for vintage and I've been a big fan and customer of Beyond Retro from the very first day I moved to London 9 years ago, so you could pretty much say I have my dream job! What that job entails covers a whole rainbow of activities, but in a nutshell I look after our PR and marketing strategy so I manage our events calendar, look after product placement, our brand image, oversee our social media output and strategy plus manage our campaigns. We've recently we've partnered with Save the Children for Christmas Jumper Day and opened our very first pop-up shop, an entire store solely dedicated to Christmas jumpers in Old Street station! As a brand we're lucky to work very closely with the industry's top stylists, bloggers and fashion and lifestyle publications and I love seeing how our vintage pieces get styled in such uniquely different ways; whether it's Taylor Swift wearing one of our vintage swimsuits on the cover of Vogue or Vice creating a shoot based on Dolly Parton's Dollywood featuring our sequinned dresses, each piece is totally open to interpretation and it's one of the main reasons I love vintage. There really is something quite magical and nostalgic about the history behind each garment and I feel lucky to work with such amazing products, it makes telling our story that bit more exciting.

Where is the best place to shop for vintage? 

Aside from Beyond Retro, in London I love Lucy in Disguise for vibrantly coloured and patterned statement dresses. One of my favourite online shops is Waiste Vintage who are an online store specialising in gypsy-rose-inspired vintage pieces, it's basically where Stevie Nicks would shop. In New York I go to the Brooklyn Flea for amazing bargains, in Paris it's Coiffeur Vintage where last year I bought the most incredible leopard print bomber jacket and in Amsterdam it's the Waterlooplein Flea Market. In fact I'm a flea market hound, no matter where I go in the world I always visit one!

5 items your can't live without?

My iPhone, a gold charm necklace I've been collecting charms on for 25 years and a Mac angled brow brush and eyeshadow in charcoal brown to fill my eyebrows in! 



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