Stalked: Lucy Alston, Brand Stylist, Hobbs

28 November 2014

Please meet the lovely Lucy, the very talented stylist behind Hobbs' gorgeous shoots, windows and general overall look! No surprise she is also one of my favourite pinterest pinners, her style and taste comes out in her boards.

What do you do and what's the best part of your job?

I am Senior Brand Stylist for Hobbs, my favourite part of the job is the trend research,  keeping up with the latest shows of the season and compiling into a presentation. I also love pulling together seasonal moodboards which dipict a real sense of the season to come, which I use for window styling and online edits. Being envolved in the very beginnings of the creative process and product is also something that I find a really enjoyable part of my job. 

What is your favourite trend this season?

AW14 - loving culottes and a wider leg trouser, something we'll see carrying on into SS15. 

Where do you shop in London and where do you eat?

I love a good jaunt in Selfridges and then down onto Dover st and mount st, for some real designer inspiration. You can't beat Cecconi's opposite the Royal Academy for a lovely glass of wine, olives and people watching after a full on shopping trip! 

Who are your favourite designers at the moment?

Christopher Lemaire for Hermes, Tibi and of course Pheobe Philo for Celine, also really liked Claire Wright Keller's SS15 collection for Chloe.  

Five items you can't live without?

My leather biker (of course!) 
Black skinny ankle crazing jeans
Chelsea boot
Celine trio 

Luxe sweater 

Check out Lucy's work here.



  1. that is the perfect leather jacket! nice interview :)

  2. Really love the outfit, the jacket is amazing!!

  3. Great style! Those bold red lips are a great touch!

    Bella Pummarola


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