Stalked: Daisy Knights, Jewellery Designer.

3 November 2014

There are a few designers that have nailed the world of instagram and Daisy is one of them! Her life through the world of the instagram lens is as enchanting (and encapsulating) as her designs. 

Since graduating from Central Saint Martins, Daisy Knights has established herself as the go-to brand for British designer jewellery. Her signature rock and roll, luxury bohemian style has cemented a celebrity following including; Kate Moss, Alexa Chung, Cara Delevingne, Rihanna, Rita Ora and Laura Bailey. Daisy’s ethereal designs are regularly featured in top fashion magazines; with fashion editors giving standout acclaim to her designs. There is no doubting that this lovely lady is one to follow. 

Why do you love designing jewellery and why did you want to be a designer? 

I learnt from my father who was a hobby silversmith - I made my first ring with him when I was 11 - it was a shared passion and continues to be. I enjoy seeing my designs become a reality.

Do you feel the college or art school you attend makes a difference when starting up your own brand?

I think it helps if you study jewellery design as a degree simply to understand the intricacies. I also think it's important to have retail experience to learn how people shop, how to merchandise and key branding tactics.

I'm seriously obsessed with your Lace Dime collection, where did you get the idea to design them from?  

I am a religious Vans wearer and I love to customise my clothing so it was a natural progression which led to making something cool and original! They're so easy to wear and look great alone or piled up together - plus, of course, they're not restricted to trainers - I think they look great on brogues or boots too.

Advice for jewellery designers graduating this year? 

Try to get an internship with a designer.

How has social media impacted on starting up your own brand? 

It's a good way for customers to interact with the brand and see the person behind it!

Where do you shop and where do you eat when you're in London? 

I love Box Park in Shoreditch. Its so cool there and there are also some great places to eat! Plus, its really near my showroom!

Five items you can't live without?

My favourite pair of Vans (currently my pink fury ones they did for Chinese year of the hours)
My skate board- my husband kept stealing my board so i recently got a new Roxy wooden cruiser which is awesome.
My wedding ring which belonged to my grandmother which i now wear as my wedding ring
The work bench that my father made me when i graduated Central Saint Martins, its beautiful mahogany and has dove tail draws
My nutribullet juice machine thing!



  1. She's amazing! Her jewelry is so beautiful, but I also want her shoes!



  2. You look gorgeous! Love your long kimono!

    Monica Harmony's Blog

  3. Hi!

    Join my International Giveaway with OASAP ^^

    xoxo :*

  4. Some nice pieces here Thanks so much for your sweet comment. xoxoxo

  5. Such an interesting post! I've always been fascinated by jewelry design. Thanks for sharing this interview.

    Heidi D.

  6. absolutely love the ripped jeans!

  7. Loving this laid back street look! That kimono is amazing!

    <3 Shannon

  8. Love her jewelry! And her style, it all sounds amazing!

  9. What a cool outfit! I love that lace cardigan!

    X Sara

  10. That's so cool that she made her first ring with her dad when she was so young! Her jewellery looks lovely :)

    Corinne x

  11. I think it's so sweet that her interest started when she made her first ring with her pop at's crazy to think that something so small can affect a kid in such a way that she'll base her whole career off of it. It's pretty cool how we can inspire each other without even thinking about it! Her jewelry is fantastic- I can see why she's a star on instagram.

    xo marlen
    Messages on a Napkin

  12. I really like her designs and she also looks like a really cool person! :)

    Bella Pummarola


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