STALKED: SJ, Founder of NEON Footwear

8 April 2014

I think many will agree with me that the current trend in footwear is one of the best... gone are the days of crippling journeys from the underground station to the office (or nearest cocktail bar) in your 5 inch and ups and welcome the beauty of the sneaker!! I live in my black Nikes but I was recently on the hunt for new foot candy!!! This is when I found NEON, an English born and breed footwear brand, which is causing a flurry of excitement within the sneaker fanatics! 

Please meet SJ.. the Founder...

What do you do and why do you love doing it?

I absolutely love fashion trends and all the different elements that go into making a great fashion product for our customers.  From this passion I have created a cool yet commercial luxury trainer. The best part of my job is choosing the colours, finishes and skins for each season. 

Your shoes are all made in the UK, why did you decide to do this?

It's simple, quality and speed, each neon trainer is made by hand in a family run factory in Northampton, this provides us with top quality product. Nowadays people see something and want it straight away, we can produce trainers a lot quicker here in the UK in comparison to abroad, which means if all of a sudden hot pink is the colour everyone wants we can have trainers made to order within 6 weeks plus delivery. That's quick!

What's next for the brand?

Menswear - so many people have been asking if we do menswear trainers so there is obviously a demand, we will begin sampling a concise collection pretty soon. 

How would you describe your personal style?

Funnily enough I actually love black! Leather trouser and fur coats with my NEON trainers obviously, I love the gunmetal.

Where do you like to shop?

It varies, mixing high street shops like Zara and Topshop with vintage finds in various towns and cities that I get to travel to. I love to find special pieces no one else has. 

Five items you can't live without?

My kids, diet coke, iPhone and makeup oh and my NEONs ;-) 



  1. Thanks for your comment in my blog))Would you like to follow each other? Just let me know in my blog. xoxo

  2. Nice and bright. I love those sneakers


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