Stalked: Alexandra, Designer and Founder, Language Of Flowers

3 February 2014

So it's that time of year again when Cupid and his love birds start to circle around long standing couples and relationships to be, his favourite day of the year is soon approaching.. oh yes it's Valentines Day! Now boys if you're panicking on what to get your lovely lady, this week I will be stalking some brands that are a little bit different and would make perfect last minute Valentine pressies!

If you're keen to get something (or hint) on something which is not the usual jewellery, you have to check out the very cool t-shirt brand Language Of Flowers. Founded by best friends Stephanie Smart and Alexandra Bayley, the concept is inspired by the Victorian era when people weren’t allowed to express their feelings out loud, instead communicating with each other through the gift of flowers. Every flower is symbolic and has its own meaning, having been documented in dictionaries from that period - Delphinium for 'Big Love', Lime Blossom for 'Passion', Red Rose for 'True Love', Chrysanthemum for 'Loyalty', and so on.

What do you both do and why do you love your job?

Alexandra: We co-founded our laid back luxury t-shirt label, Language of Flowers! They feature beautiful hand drawn illustrations of flowers, with a romantic twist. Being able to work with my best friend and utilise my fashion and art background doing something I truly love means its the best job in the world! Also having beautiful girls like Millie Mackintosh, Rosie Fortescue and Louise Redknapp in the brand is really wonderful.

SS: I love watching our ideas come to life. It¹s still surreal for me to see it all come together from a beautiful illustration on a piece of paper. I'm a bit of a hustler by nature so I've really enjoyed growing the brand from scratch - the highlight so far has to be seeing our tees in Bloomingdales, LA!

What inspirations are behind your brand and designs?
Stephanie: LOF is inspired by the Victorian era in Great Britain, when people were forbidden from expressing their feelings out loud, instead communicating with each other through the gift of flowers. Every flower you see illustrated on our tops is symbolic and has its own meaning, having been documented in dictionaries from that period.

Alexandra: We then paired this concept with our love of fairytales and looked to the gorgeous colours of L'aduree Macaroons and London's street art (which you can see in our SS14 campaign) for inspiration. For the fabric and silhouette we knew we wanted something that fit in with our lifestyles so we set ourselves a brief of creating tops to be as soft as your favourite cashmere jumper, light as air for working out in and with a luxurious finish so also perfect for going out in!

What's your favourite t-shirt and best way to wear it?

Alexandra:  My favourite piece is the Dog Rose on the cropped white tee, it's one of the first illustrations I drew and with its meaning - 'Pleasure and Pain' - is rather apt for starting ones own business! Also, with its sherbet pink colour and oversized silhouette, it's perfect for this summer's floral trend.

Stephanie: My fave from the current season has to be the Red Rose on a grey tank, meaning 'True Love'. I team it with a pair of skinny leathers and a blazer - the great thing about our tees is you can dress them down or up, depending on what you're doing

How would you both perceive your personal style?

Alexandra: Laid-back luxury, as I adore mixing high street pieces with more high end investment items. My friend and stylist Roxie Nafousi is particularly good at knowing my style and pulling together looks for me.

Stephanie: Mine very much changes dependent on my mood but I love to glam it up and inject some personality into what I wear through jewellery, accessories and jackets.

Where do you shop?

Alexandra: I adore Start in Shoreditch for more eclectic pieces, its next to where I studied for my Fashion Degree, and I always want everything in there. Austique on the Kings Road is also divine, and Browns is possibly my favourite place of all, as well as being my dream stockist for Language of Flowers!

Stephanie: Mainly Selfridges or Harvey Nicks - all my favourite designers under one roof!

Favourite restaurant in London?

Alexandra: Cecconis in Mayfair (if I wouldn't become the size of a house I would eat their truffle tagliolini daily) and I'm also developing a pretty serious addiction to Shake Shack.

Stephanie: Without sounding too stereotypical, this has got to be Nobu Park Lane - their crispy rice cakes and mochi are the dream...

What 5 items could you not live without?

Alexandra: My puppy, my mini vintage Chanel bag, the gorgeous desk my mother gave me where I work on  LOF designs, Parmesan and my passport. Oh and I know it's 6 but Moroccan hair oil is a life savour in this English

Stephanie: My fiance, my blue inhaler, Macbook air, GHDs and not forgetting I'm a closet bookworm so my Kindle.



  1. this is perfection in one look! xoxo

  2. Her jewels are so my style...
    Maybe she would like to visit my new collect..."TUTTI FRUTTI! " healthy jewels jejejej

  3. Your shoes are so gorgeous! I saw some black & gold ones in River Island before, gorge!

    Love Emma xx

  4. this look is dope! love it

    xo Francesca from Frank Vinyl


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