Stephanie: LOF is inspired by the Victorian era in Great Britain, when people were forbidden from expressing their feelings out loud, instead communicating with each other through the gift of flowers. Every flower you see illustrated on our tops is symbolic and has its own meaning, having been documented in dictionaries from that period.
Alexandra: We then paired this concept with our love of fairytales and looked to the gorgeous colours of L'aduree Macaroons and London's street art (which you can see in our SS14 campaign) for inspiration. For the fabric and silhouette we knew we wanted something that fit in with our lifestyles so we set ourselves a brief of creating tops to be as soft as your favourite cashmere jumper, light as air for working out in and with a luxurious finish so also perfect for going out in!
STALK THE STALKER ON