Stalked: Alex Darche, Founder of Daisy Darche

Alex Darche is the talented designer behind Daisy Darche, a family run London company, specializing in beautiful clothing made out of  their own uniquely designed fabrics. When I say family company I really mean family company –Alex’s mother has worked as a screen print designer for 26 years and supplied fabrics for the likes of Matthew Williamson and Alice Temperley, to top this off she has also been a fashion fringe finalist. Not only is this a mother daughter duo, all the fabrics are printed by none other than Alex’s father.

I snapped the beautiful Alex on a very rainy day in Covent Garden, before grabbing a much needed coffee to warm us up and chin wag about her latest collections!

Where do you get your inspirations?

Life, has to be the only answer to that. Everywhere I go I get inspired, whether it be from nature or industrial structures – I think you keep your eyes very open when you are a designer.

What’s in store for next season?

Well I’m not going to give too much away but I tend to not follow trends too much so will actively go against what others are doing, so my customer will always be standing out from the crowd in one of my designs. A hint to next season is oxblood florals!

Who are your favourite designers?

Helmet Lang, Rick Owen –I love his leathers!

How would you describe your personal style?

I like to wear black and prints, simple with a splash of colour or a statement piece.

When you’re not designing what do you do?

I’m a real yoga bunny! Theatre and music I love, and travelling all these inspire my designs so much – for instance a trip to Ibiza inspired my to produce the craziest colours and prints for a past seasons collection.

www.daisydarche.com

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