My most recent stalk... the beautiful Sofia, PR Senior Account Executive for Dee Vesali Publicity, one of my favourite agencies who support brands such as the uber cool Finest Seven sunglasses. I remember when I started out my career, I actually wanted to be in PR - well, easier said than done! This, as I'm sure many of you know is one tough industry to crack and if you are at present trying to enter the world of publicity, you may just like my five minutes with this stylish lady!
Firstly though, Sofia's style.... She's one of these girls who effortlessly pulls off looking damn good, all of the time! I don't think there has been a time when I haven't said, 'love your look', after saying this far too many times, getting her on this old website seemed inevitable!!
How did you get into
fashion PR and what do you love about your job?
I actually fell into
Fashion PR. When I first started out my career, I thought I wanted to be a
stylist but after talking to a few industry people I thought I'd probably be
more suited to PR so I decided to try my hand at an internship. I interned
part time with the wonderful shoe designer Jonathan Kelsey. I loved
working with him and he put me forward for a position at global PR agency
Starworks, and the rest is history... I now work at boutique agency Dee
Vesali Publicity, where I've been since the agency launched in 2010.
How would you describe
your style?
I always go for
simple, timeless pieces with not too much fuss: my wardrobe is pretty much
monochrome at the moment (except for when I'm at festivals!). Oh, I never
wear jeans; always a skirt.
Who is you fav designer?
I don't think I have one in particular... I love labels like Acne and Alexander Wang for their clean lined casual wear and Felder Felder for their luxe glam rock vibe, my sunglasses label Finest SEVEN actually collaborated with Felder Felder for Spring Summer 13, which was very cool.
Favourite shop in
London?
Liberty's. Not
to buy anything, just to mooch and escape the Oxford Street madness.
Village Bicycle for cool laid back daywear. Portobello Market for ambling
on a Saturday and picking up fun trinkets.
Favourite jewellery
designer?
I love Dominic Jones.
And Lovebullets for their gorgeous, tough-edged pieces and great ethos (they
work in conjunction with War Child against violence and donate to its cause).
Five items you can't
live without?
My Blackberry! I'm
surgically attached to it. Everything else pretty much pales into
insignificance but I guess in the winter it would be my leather insert Maje
coat; Sandro biker boots; JB by JOUBI gold cat ear ring; Burberry fox head
cross body bag, which I'm a bit obsessed with.
Any advice for
aspiring PRs?
It's a great career
but be prepared to intern for a bit which is pretty much the only way to get
into the industry as far as I can tell.
STALK THE STALKER ON
Liberty's is my fav shop too!
ReplyDeletehttp://talisatalksbeauty.blogspot.co.uk/2013/10/homedics-ultraslim-pro-at-home-slimming.html
I love your blog!!!!
ReplyDeleteThanks for visiting daretodreambysil.blogspot.com.es
kisses
Love the skirt and the jacket! <3
ReplyDeleteBest,
Tiffany
www.thegarmentrag.com
Great look, love the booties.
ReplyDeletexoxo