Stalked: Sofia The PR Near Sloane Square

30 October 2013

My most recent stalk... the beautiful Sofia, PR Senior Account Executive for Dee Vesali Publicity, one of my favourite agencies who support brands such as the uber cool Finest Seven sunglasses. I remember when I started out my career, I actually wanted to be in PR - well, easier said than done! This, as I'm sure many of you know is one tough industry to crack and if you are at present trying to enter the world of publicity, you may just like my five minutes with this stylish lady!

Firstly though, Sofia's style.... She's one of these girls who effortlessly pulls off looking damn good, all of the time! I don't think there has been a time when I haven't said, 'love your look', after saying this far too many times, getting her on this old website seemed inevitable!!

How did you get into fashion PR and what do you love about your job?

I actually fell into Fashion PR. When I first started out my career, I thought I wanted to be a stylist but after talking to a few industry people I thought I'd probably be more suited to PR so I decided to try my hand at an internship.  I interned part time with the wonderful shoe designer Jonathan Kelsey.  I loved working with him and he put me forward for a position at global PR agency Starworks, and the rest is history...  I now work at boutique agency Dee Vesali Publicity, where I've been since the agency launched in 2010.

How would you describe your style? 

I always go for simple, timeless pieces with not too much fuss: my wardrobe is pretty much monochrome at the moment (except for when I'm at festivals!). Oh, I never wear jeans; always a skirt.

Who is you fav designer? 

I don't think I have one in particular...  I love labels like Acne and Alexander Wang for their clean lined casual wear and Felder Felder for their luxe glam rock vibe, my sunglasses label Finest SEVEN actually collaborated with Felder Felder for Spring Summer 13, which was very cool.

Favourite shop in London? 

Liberty's.  Not to buy anything, just to mooch and escape the Oxford Street madness.  Village Bicycle for cool laid back daywear.  Portobello Market for ambling on a Saturday and picking up fun trinkets.

Favourite jewellery designer?

I love Dominic Jones. And Lovebullets for their gorgeous, tough-edged pieces and great ethos (they work in conjunction with War Child against violence and donate to its cause).

Five items you can't live without?

My Blackberry! I'm surgically attached to it.  Everything else pretty much pales into insignificance but I guess in the winter it would be my leather insert Maje coat; Sandro biker boots; JB by JOUBI gold cat ear ring; Burberry fox head cross body bag, which I'm a bit obsessed with.

Any advice for aspiring PRs?

It's a great career but be prepared to intern for a bit which is pretty much the only way to get into the industry as far as I can tell. 


Stalked: Miss 'Corlette' ! Founder Of Corlette

28 October 2013

Recently I had the pleasure of meeting the gorgeous designer behind the fast up and coming brand Corlette. I have to admit I've never been a massive leather glove fan but after 10 minutes with this little lady over a glass of fizzy, I wanted to don my leather gloves (or any of her designs actually) and never take them off! As well as being a very talented accessory designer she also is the most style stalkable person, one of those girls you can't help but do a double take at and crave for her whole wardrobe!

The story all began when she found her grandmother's box of gloves. She loved the way ladies back in her grandmother's days used to change their whole look by a simple pair of gloves, from this she was inspired to reinvent the simple leather belt and glove. Fiorina named the company after her grandmother whose name was Colette and then she added the 'R' for rococo.

Here's 10 minutes with the gorgeous Fiorina

What are your inspirations?

My travels, city's and the new energy that comes with a certain city and its fashions. Burma and Africa, were among the countries that have inspired my work. 
I embed my character and what I loved within my designs for instance I am obsessed with black and white, therefore, my next collection for AW13 will be mostly all black and white.

In your opinion what's the hottest trend this season?

Gothic and rock mixed with classical and simple.

Favourite designer?

Mark Fast (who I recently collaborated with to design a collection for his SS14 runway show), David Koma, Sophia Webster.

5 items you can't live without?

Handbags, like her shopping bag she wears the most.


Gloves last
Necklaces and rings

The right pair of gloves can transform an outfit from day to evening, my favourites are a pair are these iguana (not real iguana) silver leather ones, wear these with a simple black outfit and you'll turn quite a few heads. All of her accessories are handmade in a small family run factory in Italy, with some gloves taking over a week to make. They use the softest most beautiful leather that is so soft you will find it hard to stop stroking them! 

This season she has also started designed a range of handbags working with an ex Louboutin designer to create a versatile range of bags for day and evening, the beautiful Fiorina was wearing one of hers when I stalked her.

Check out her new designs on her website.


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