Since Frida Giannini took the helm of this Italian brand in 2004, she has revamped it, bringing forth the Gucci Woman! This woman is strong, confident yet feminine, she wears beautifully tailored linear shapes in colours in which she is not afraid to say 'look at me I'm utterly fabulous!!'
I have always been a massive Gucci fan, from those divine metallics and thigh high boots in AW09, to this seasons refined exotic-ness, Frida hits the style spot season after season.
Gucci's SS13 collection designed for every aristocratic lady inside and out of us, with elegant and sophisticated shapes in vibrant colours. This season is a fusion of purism and sensuality, inspired by Richard Avedon and Gian Paolo Barbieri's historic photographs of their female icons.