With only four days to go until Fashion Week kicks off, London is already getting its visitors and residents in the mood for some stylish days ahead; with Vogue wetting our fashion appetites with a night of shopping and champagne. So with a glass of fizzy in one hand and clutching my digital SLR in the other, I set off for a night of FNO Style StreetStalking.
Traffic was diverted as fashion lovers descended on Bond and New Bond Street, designers such as Alexander McQueen, Tods, Ralph Lauren and many more hosted parties and entertainment until late into the night. To kick the night off, a procession of burlesque dancers, a brass band and performers marched down the street, the atmosphere was electric, with fashion bloggers and shoppers all with their camera's at the ready.
Similar to last year, Hermes made a big effort, with Spanish dancers performing dressed in vibrant Hermes scarf skirts. Burberry turned their Bond Street store into a gig venue for the evening, having one of their acoustic bands doing a set - they chose not to limit attendee numbers, so the store was soon packed and the atmosphere was buzzing.
As you can imagine, Vogue FNO is a style stalkers dream! London's fashion folk emerged from every nook and cranny, which meant I could have come away with hundreds of street style pictures but instead I got rather addicted to the Annabel's cocktails in Tods.
In the words of Henry Holland "I love Fashion's Night Out because I can shop and drink at the same time", this was certainly the general consensus throughout the evening as champagne and cocktails flowed. Tods always holds fantastic parties, this year we sipped cocktails created by the legendary members club Annabel’s, followed by an after party at the club from 9pm onwards.
Kenzo had fabulous hula hoop dancers and a DJ to keep us entertained, while we checked out their very cool new collection.
Fashion's Night Out began in 2009 as a means to encourage consumers to shop and support the fashion industry during the challenging economic climate. The event has expanded to 16 countries in 2010 and will occur over the span of eight days to maximise traffic into the retail stores. Every year Vogue commissions a designer to create the special t-shirt for the event, proceeds of the sales go to a charitable cause, this year it was ‘Refuge’. With events like these happening in the run up to London Fashion Week, us fashion folk can’t help but get excited.
I wore; Biker jacket, Burberry. T-shirt, Zadig & Voltaire. Jeans, Burberry. Boots, All Saints