Follow Burberry Down A Dark Misty Alleyway....

30 May 2012

This seasons Burberry Autumn/Winter 2012 ad campaign celebrates three important things to the brands identity – Britishness, London and the Burberry heritage of weather protection in its most cinematic shoot to date. This was shot at the iconic Royal Naval College in Greenwich, by no other than the worlds renowned fashion photographer, Mario Testino. The campaign features black and white cinematic multimedia content including images and short films, to be revealed across the brand’s online and offline platforms throughout the season.

At night, under the stars and the creative direction of Christopher Bailey, British sweethearts; Gabriella Wilde and Roo Panes introduced the Autumn Winter Burberry Prorsum, London and Brit collections, the campaign highlights men’s and women’s iconic outerwear, which is at the heart of all Burberry collections.

Gabriella Wilde, an actress who you may have seen in films such as The Three Musketeers, St Trinian’s 2 and the TV series Doctor Who, was accompanied by the gorgeous melt at the knees British Musician, Roo Panes who is Burberry Acoustic's latest musical protégé.

This campaign screams atmosphere and Britishness, and is one of my favourite campaigns to date! If you’re waiting for this brand to slow down and stop producing breath-taking collections and campaigns – you’ll be waiting a very long time!!!

Burberry Autumn/Winter 2012 campaign breaks on 1 June 2012

Images: © Copyright Burberry/Testino


  1. Stunning shoot, trust Burberry to produce something like that!

    Jen x

  2. He's sooo hot!! Want him!

  3. Burberry is soooo cool :) x


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