RL Rugby Store Opening & Christmas Event

24 December 2011

In November Ralph Lauren opened the doors of its first London concept store, 'Rugby', in the fashionable Covent Garden, right next door to the Burberry Brit Store.

Rugby is Ralph Laurens super cool, preppy heritage collection, that has been present in the US since 2004 but has only just been brought over the seas to our UK lands. Covent Garden is the flagship store for this line and similar to the Burberry Brit store, it only stocks 'Rudby', therefore, making this store completely unique to the other RL stores. 

The building itself is beautiful, steps up to the entrance give the impression of it being set back slightly from the street and this also makes you feel like you are entering into one of Ralph's homes! Inside, it mirrors this feeling, with rooms dedicated to collections and concepts, for example there is a denim room with a beautiful fireplace, denim hangs from on high, drawing the customers eye up to the grand pictures that you would imagine to be hanging in his own home. In another room an old vintage bike hangs above a table adorned with knitwear and cross merchandised with bags, and scarves. 

Very Naughty I know but I could not help but snap one of the guests wearing a cashmere Burberry scarf, perfect for this winter weather!

Overall the store is fun and playful, its oozes the feeling of authentic American prep style, that we all love! The event itself was excellent, I thoroughly got into the Christmas spirit with carol singer dressed head to toe in Rugby, mulled wine, mince pies and one too many mini beef burgers! 

If you haven't already stopped by the new Rugby store, it's well worth a visit!

43 King Street 
London WC2E 8JY

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